Ethics expert speaks at Lied

The hardest part about writing this story was the lede. Bruce Weinstein is a great, engaging speaker who was gracious enough to talk to me before his lecture and he had great material. Because his talk was interactive, I was able to write probably the best speech story I will ever cover. Only… I didn’t know how to open it. Fortunately, I worked with an editor to come up with a lede that tied in the ending and was infinitely more interesting than “Bruce Weinstein spoke at the Lied to 800 students Tuesday….”

Read it here: Ethics expert speaks at Lied


~ by khaslett on November 19, 2008.

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